MEMORABLE domain name resonates - instantly - as a strong, unforgettable brand.
DESCRIPTIVE domain name has a CLEAR MEANING - effortlessly conveying who you are and what your product or service is to customers around the globe; sending the message "I Have Exactly What You Are Looking For" to millions of online shoppers.
GENERIC domain name will result in Organically HIGH SEARCH VOLUME i.e. naturally occurring (unpaid) high search engine rank AND TYPE-IN TRAFFIC from internet users searching for and "typing in" the common, generic words of your domain name into a search engine or browser's address bar.
EXACT MATCH domain name "exactly matches" the 2 word phrase (word before the dot + word after the dot) i.e. the keywords that a person uses when searching online for what they want or need.