generic Top Level Domains (gTLDs) And Search Engine Optimization (SEO)

Google's handling of new gTLDs (generic Top Level Domains)



Google Explains How It Handles The New Top Level Domains (TLDs)



Not-Coms See Major Growth in Web Traffic Rankings -Current News Article On Donuts.Domains Blog


Data on registration of new gTLDs and web traffic rankings.


Shows How New gTLDs are Beating .COM i.e. "New gTLDs convert much higher than .COM. Conversions on .COM continue to deteriorate..."



 How Companies and SEOs are Winning With New TLDs -30 June 2015


If you get lucky enough to get a domain in which the words on BOTH sides of the dot is a popular search term aka an exact match keyword term; you got 777, as they say in Vegas.

Ex. in the article on, written by Greg Nunan, an example of a domain name that is an exact match keyword term is "seo agency". Someone looking for an agency that specializes in search engine optimization (seo) would search the term "seo agency" If you have as your domain name, you will be found easily in a google or bing search; not to mention, an obvious choice for someone typing a 'guess' into their browser url window ( the one on top of browser where it says "enter website name").



Globerunner Releases Updated  .COM Vs. New gTLD Google Marketing Test Results and the Winner Is... -13 February 2015


8 months made a difference in favor of the New gTLDs.

.COM Versus New gTLD Domain Names: 8 Months Later -11 February 2015

Search Engine Marketing Study: .Com Vs. New gTLDs -15 September 2014


The original study and the same study done 8 months later. 



How Google values the new extensions when it comes to ranking in Google Search. (Google reads as coffee club!) -Updated 16 June 2015; Original Post 16 January 2015

European Domain Centre 

Within 1 week from their launch date the site ranked and still ranks on page 1 in Google US for the term coffee club! Test it for yourself in Google. Search the term 'coffee club'.



New gTLDs Show Promising SEO Performance -12 January 2015


Ronald LaPlante, an expert on new TLD development, is Senior Vice President and Chief Marketing Officer at Afilias and has over 30 years in marketing experience building brands at companies like Procter and Gamble, Citibank, and McGraw-Hill. This is, indeed, a valuable, much appreciated, expert opinion on gTLDs and SEO.



How to hit the top of Google's rankings: 'Use a new dot-thing gTLD -22 October 2014

By Kieren McCarthy in San Francisco

The Register

Kieren compares 2 different SEO studies on the new gTLDs Vs .com and talks about Matt Cutts of Google and his "response(s)" to the question "How will the new gTLDs rank in google"?