Domain Name Valuation

Search Volume

Exact Match and Good Match Domain Names

= High Search Volume

Domain Name Valuation Indicators;

Exact Match and Good Match Domain Names = Search Results And Search Volume

  

"Exact Match" domain name

= SLD (Second Level Domain) + gTLD (generic Top Level Domain) = Exact Match

= Word before the dot + Word after the dot = Actual 2 Word Phrase Used In Everyday Language

= Word before the dot + Word after the dot = Familiar 2 Word Search Term

= Perfect 'before the dot' + 'after the dot' combination

 

"Good Match" domain name

= SLD (Second Level Domain) + gTLD (generic Top Level Domain) = Good Match

= Word before the dot + Word after the dot = Good, logical match

= Good 'before the dot' + 'after the dot' combination

 

Question: Why should I acquire an "Exact Match" or "Good Match" domain name for my business and website?

 

Answer: Results - Search Results and, more importantly, Search Volume = Traffic, Lots Of Lovely Traffic = Customers To Your Website = Success = Money

 

If your goal is to make money from your website and business; search results matter. Organic, natural, unpaid search results are the goal. Lets see the numbers!

 

Performs this exercise, in your Domain Name Valuation, to see why “Good Match”  domain names and “Exact Match” domain names = produce some seriously high numbers = high number of Search Queries - smells like Success!

 

Amazing numbers = Lots of Search Queries = Search Volume = Success and Profits for your website and business.

 

Wait, we have to WARM UP & STRETCH before we EXERCISE!

 

Consider the following statistics with regard to Search Engines:

The world’s most popular Search Engines:

Google = 65.4%  - 71.35 % Global Market Share

Yahoo = 7.2% - 12% Global Market Share

Bing = 12.37% - 21% Global Market Share

 

Google dominates the Global Search Engine Market, with approximately 70% + Share. so when looking for results - i.e. Search Results and Search Volume; look for Google results, first and foremost.

 

You may want to consider the following Search Engine’s popularity and significance if/when serving particular markets and/or demographics:

Baidu (Search Engine) = serves 70% of China market

Yandex (Search Engine) = serves 60% of Russia market 

 

OK! Let's Exercise.

(Number Of) Search Results

 

NUMBER OF SEARCH RESULTS (from Google and/or multiple search engines)

 

Number of Search Results of the SLD (Second Level Domain) + gTLD (generic Top Level Domain)

= the Word before the dot + the Word after the dot

= the2 Word Keyword Phrase

= the 2 Word Search Term

 

= Word before the dot (SLD) + the Word after the dot (gTLD)

 

= the Full Domain Name (without the dot)

 

If the domain name = Exact Match domain name = get Extremely High results = Maximum results

 

If the domain name = Good Match domain name: you will get Good, High results

 

EXAMPLE Fashion.Boutique

SLD (Second Level Domain) = fashion

gTLD (generic Top Level Domain) = boutique

SLD + gTLD = fashion + boutique = fashion boutique

 

Number of Search Results for "fashion boutique" (US)

Google= 73 Million = 73,000,000

Yahoo = Over 44.5 Million = 44,600,000

Bing = Over 15.5 Million = 15,600,000

Yandex = 49 Million = 49,000,000

Baidu =  Over 7 Million = 7,240,000

 

Question: Why are the numbers SO high?

Answer: "Exact Match" Domain Name

Number of Search Results of the SLD (Second Level Domain) = the Word in front of the dot 

EXAMPLE Fashion.Boutique

SLD = Fashion

 

Number of Search Results for "fashion" (US)

Google= Over 1,3 Billion = 1,320,000,000

Yahoo = Over 500 Million 507,000,000

Bing = 117 Million 117,000,000

Yandex = 295 Million = 295,000,000

Baidu = Almost 80 Million = 70,700,000

 

Search Volume

 

SEARCH VOLUME for SLD + gTLD = the Word before the dot + the Word after the dot = Your Domain Name (without the dot)

= Search Volume per month over last 12 months (for each country that you serve)

= the average number of search queries for the SLD + gtLD = the queried keyword phrase = the search term

 

If the domain name = Exact Match domain name = get Extremely High results = Maximum results

 

If the domain name = Good Match domain name: you will get Good, High results

 

Retrieving Search Volume

= Tricky

You’ll need the following tool:

 

Tool: https://www.semrush.com/info/fashion%20boutique+(keyword)

 

Also; search volume data = readily available via Google keyword planner.

(You will need an Adwords account to obtain access.)

Tool: https://adwords.google.com/KeywordPlanner

 

EXAMPLE 

fashion boutique

 

fashion =SLD

boutique = gTLD

 

fashion + boutique = SLD + gTLD = the queried, 2 word, keyword phrase = the search term = fashion boutique

 

 

Search Volume for "fashion boutique" (US) = 2,400 = an average of 2,400 search queries per month, in the last 12 months.

 

Knowing search volume = important = allows you to estimate how popular a keyword and/or keyword phrase - i.e. search term - is. 

 

Popular, high-volume search terms = great for driving a lot of traffic. 

 

If you were to drive even a tiny percentage - say 5% - of the total volume, in this case, 2.4K or 2,400/month, in last 12 months, you would have driven an average of 120 users or clicks - i.e potential customers - to your website - and business - every month last year.

 

Goal = Drive the largest possible Share Of Traffic to your website

 

Page Rank - i.e. where you show up in Google’s Organic Results =  greatly affects Share of Traffic

https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study

 

1st = 33 % Share of Traffic

2nd = 18% Share of Traffic

3rd = 11% Share of Traffic

 

Let’s look at the data again, with the assumption that you are going to show up 1st in Google’s Organic Results

= Your Page Rank = 1st

= Your website is 1st Result on Page 1

 

 

1st = 33% Share of Traffic = 33% of 2,400 users or clicks = an average of 792 users or clicks to your website, Fashion.Boutique, per month, last year.

 

WOW!

 

2nd = 18% Share of Traffic = 18% of 2,400 users or clicks = an average of 432 users or clicks to your website, Fashion.Boutique, per month, last year.

 

 

3rd = 11% Share of Traffic = 11% of 2,400 users or clicks = an average of 264 users or clicks to your website, Fashion.Boutique, per month, last year.

 

 

Let's Go Around The Globe A Bit.

 

Number of Search Results for "fashion boutique" (UK)

Google = 109 Million = 109,000,000

 

Search Volume for "fashion boutique" (UK) = 1,600 = an average of 1,600 search queries per month, in the last 12 months

 

Page Rank =1st = 33 % Share of Traffic = approx. 528 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months.

 

Page Rank =2nd = 18% Share of Traffic = approx. 288 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months.

 

Page Rank =3rd = 11% Share of Traffic = approx. 176 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months.

 

 

Number of Search Results for "fashion boutique" (India)

Google = 114 Million = 114,000,000

 

Search Volume for "fashion boutique" (India) = 1,000 = an average of 1,000 search queries per mt, in the last 12 months

 

Page Rank =1st = 33 % Share of Traffic = approx. 330 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months.

 

Page Rank = 2nd = 18% Share of Traffic = approx. 180 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months

 

Page Rank = 3rd = 11% Share of Traffic = approx. 110 users or clicks to your website, Fashion.Boutique, per mt, over last 12 months.

 

 


Whew! That was fun.

 

Here we are in The States again.

 

Remember the number of Search Results for "fashion" in The States?

 

Number of Search Results for "fashion" (US)

Google= Over 1,3 Billion = 1,320,000,000

 

1.3 BILLION!

 

Now; let's look at the number for Search Volume for "fashion" in The States (US). This is a Very Important and Significant number.

 

SEARCH VOLUME for SLD = the Word before the dot

= Search Volume per month over last 12 months (for each country that you serve)

= the average number of search queries per month for the SLD = the queried keyword

 

EXAMPLE 

fashion boutique

 

fashion =SLD

 

Search Volume for "fashion" (US) = 90,500 = an average of 90,500 search queries per month, in the last 12 months.

Tool: https://www.semrush.com/info/fashion

Tool: https://adwords.google.com/KeywordPlanner

 

Page Rank =1st = 33 % Share of Traffic = an average of 29,865 users or clicks to your website, Fashion.Boutique, per month, last year.

 

This is almost 30 THOUSAND USERS COMING TO YOUR WEBSITE TO SHOP! - ON AVERAGE, EACH MONTH! ALL YEAR !

 

 

Page Rank = 2nd = 18% Share of Traffic = an average of 16,290 users or clicks to your website, Fashion.Boutique, per month, last year.

 

Page Rank = 3rd = 11% Share of Traffic = an average of 9,955 users or clicks to your website, Fashion.Boutique, per month, last year.

 

Hmmmm..... I wonder if the domain name, Fashion.Boutique is available?

 

If I had 30 Thousand users coming to my website every month

and half of them spent 1 USD;

I would earn 15,000. USD a month, all year

so every year, I would earn

$180,000 USD.

 

= 180,000 DOLLARS a year.

= approx. 160,000 EURO a year.

Wait! I only calculated The States. Other people shop online! I have to factor in the rest of the World.

 

How much is that domain name, Fashion.Boutique?

 

Where's my online calculator tool?.............